The Challenge was started out by Danish innovation corporation EcoXpac in 2010, With all the Carlsberg Group becoming a member of in 2015 to initiate the “The green fibre bottle”, a challenge the place Carlsberg and EcoXpac have been collaborating on a first paper bottle prototype depending on recycled fibres. https://gablecarton.water.blog/2025/02/25/gable-top-pak-crafting-a-sustainable-legacy-with-every-pak/