HEIF generally delivers better image quality than JPEG at the same file size because it preserves more detail and color information. It supports 10-bit color depth, which results in smoother gradients and richer tones. JPEG, on the other hand, uses older compression methods that can reduce image quality after repeated editing and saving. https://clippingexpertasia.com/blog/heif-vs-jpeg-should-you-switch-cameras-default-file-format/